First World Values

A thought that came to mind today:

For the 1st world, whose physical needs are abundantly met and more, what constitutes primary value is not in the material but the conceptual.

The 1st world's concept of value is highly contrary to the value definition of those in poverty, those whose physical needs aren't met and therefore take precedence over everything else.

How can we help the physically poor to utilize conceptual value to trade for material security from the 1st world?

Branding, job creation, education? Shinola comes to mind as do charter schools. Perhaps, where it needs to start is among those in the 1st world who see value in the concept of happiness via generosity.